But the one piece of advice that hasn't really changed throughout my four years doing this professionally is that PEOPLE WILL JUDGE YOUR BOOK BY ITS COVER.
I would imagine it's good to have a catching blurb and a lot of reviews, but as people browse through their phones searching for the next book, most likely they will click on the one that captures their eye the best. I'm a reader as much as I am a writer, and I will confess that my attention will go to the cover before I decide if I want to read the blurb or a sample.
It is also important to have a cover that doesn't look like it was just slapped together in an hour. Especially self-published books. They need to compete and they need to stand out. And the beauty of being an indie author is that you CAN change your cover if you don't think it's working for your book.
That's why many of my covers have evolved over the years. For example:
Each time I changed these covers, it was a tough decision but one that I thought had to be made in order to grab attention of potential readers. So what about you? Do you find that you judge a book by it's cover?
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